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Sayu

Author

Sayu

Co-founder, Bricksmart

Sayu is a co-founder of Bricksmart. She covers the UK property market end to end: what the HMLR, VOA, MHCLG, Companies House and planning data actually say about who owns what, what it's worth, and what's changing.

Reach her at sayu@subfocustech.co.uk.

5 posts

Chart of annual private rent growth in London and the North East, January 2018 to April 2026.
Market insights·2 min read

Rental growth has left London

The North East is now England's fastest-growing rental market at 6.5% a year, and London is the slowest at 2.0%. Eight years of official data show how the growth story moved from the capital to the regions.

Sayu
Chart of UK house prices against the cost of living, both set to 100 in 1987, from 1987 to 2025.
Market insights·2 min read

Bricks beat inflation, mostly

Since 1987 UK house prices have risen 6.6 times while the cost of living rose 4 times. But not always. After the early-90s crash, prices fell behind inflation for years.

Sayu
Table comparing an HMO conversion with a standard buy-to-let on cash in, monthly cashflow, gross yield and return on cash.
Landlords & HMO·2 min read

The HMO appraisal used to take a week

We ran a three-bed house in Stoke-on-Trent through Bricksmart's HMO appraisal. In seconds it showed that a six-room HMO could earn almost four times the monthly cashflow of a standard let.

Sayu